Research Highlights

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December 12, 2018

Dr Mihye Cho publishes book titled “Entrepreneurial Seoulite: Culture and Subjectivity in Hongdae, Seoul”on capitalism and new urban realities in Seoul’s post-Fordist period

Entrepreneurial Seoulite might be read as a memoir on Hongdae based on the author’s observations as a member of South Korea’s Generation X. During the 1990s, Hongdae became widely known as a cool place associated with discourses on alternative music, independent labels, and club culture. Today, Hongdae is well known for its youth culture and nightlife, as well as its gentrification.