Home / About / People / Faculty / Andrew Yee



Research Interests:
Social Sciences
Discipline: Communication
Pillar / Cluster: Humanities, Arts and Social Sciences


Andrew YEE is currently SUTD Faculty Fellow at the Singapore University of Technology and Design. His research focuses on understanding how social and technological environments shape the health and well-being of youths. Currently, he is examining the processes and conditions in which socialization forces such as parents, the media, and peers, influence food consumption preferences in children, a precursor to obesity-related diseases such as diabetes and cardiovascular diseases. He is also particularly interested in how media use by children affects their well-being and learning. In this area, he is developing a framework for understanding media effects on children. He holds a PhD and a BA in Communication from Nanyang Technological University.

He has published widely in leading academic publications, such as the Journal of Health Communication, Computers in Human Behavior, the International Journal of Behavioral Nutrition and Physical Activity, Cyberpsychology, Behavior, and Social Networking, Vaccine, the International Journal of Advertising, and the Oxford Encyclopedia of Communication. His research has also been internationally recognized, receiving awards at the DC Health Communication Conference and the Asian Congress of Nutrition.

Selected Publications

  • Shin, W. S., Lwin, M. O., Yee, A. Z. H., & Kee, K. M. (2019). The role of socialization agents in adolescents’ responses to app-based mobile advertising. International Journal of Advertising. 
  • Yee, A. Z. H., Lwin, M. O., & Lau, J. (2019). Parental guidance and children’s fruits and vegetables consumption: Integrating the theory of planned behavior with interpersonal antecedents. Journal of Health Communication, 24(2), 183-194.
  • Lu, J., Luo, M., Yee, A. Z. H., Sheldenkar, A., Lau, J., & Lwin, M. O. (2019). Do superstitious beliefs affect influenza vaccine uptake through shaping health beliefs? Vaccine, 37(8), 1046-1052.
  • Ho, S. S., Lwin, M. O., Yee, A. Z. H., Sng, J. R. H., & Chen, L. (2019). Parents’ responses to cyberbullying effects: How third-person perception influences support for legislation and parental mediation strategies. Computers in Human Behavior, 92, 373-380.
  • Lwin, M. O., and Yee, A. Z. H. (2018). Conceptualizing E-Health. In SAGE Encyclopedia of the Internet, Ed. Barney Warf. Thousand Oaks, CA: Sage Publications.
  • Ho, S. S., Lwin, M. O., Yee, A. Z. H., & Lee, E. W. J. (2017). Understanding factors associated with Singaporean adolescents’ privacy protection behavior using an extended theory of planned behavior. Cyberpsychology, Behavior, & Social Networking, 20(9), 572-579. DOI: 10.1089/cyber.2017.0061
  • Yee, A. Z. H., Lwin, M. O, and Ho, S. S. (2017). The influence of parental practices on child promotive and preventive food consumption behaviors: A systematic review and meta-analysis. International Journal of Behavioral Nutrition and Physical Activity, 14, 47. DOI: 10.1186/s12966-017-0501-3
  • Ho, S. S., Lwin, M. O., Sng, J., & Yee, A. Z. H. (2017). Escaping through exergames: Presence, enjoyment, and mood experience in predicting children’s attitudes and preference to play exergames. Computers in Human Behavior, 72, 381-389. DOI: 10.1016/j.chb.2017.03.00
  • Lwin, M. O., Shin, W. S., Yee, A. Z. H., & Wardoyo, R. J. (2017). A parental health education model of children’s food consumption: Influence on children’s attitudes, intention and consumption of healthy and unhealthy Foods. Journal of Health Communication, 22(5), 403-412. DOI: 10.1080/10810730.2017.1302523
  • Ho, S. S. & Yee, A. Z. H. (2017). Presumed media influence in health and risk messaging. In Oxford Encyclopedia of Health and Risk Message Design and Processing, Ed. Roxanne Parrott. New York: Oxford University Press. DOI: 10.1093/acrefore/9780190228613.013.294
  • Lwin, M. O., Lau, J., Yee, A. Z. H., & Au, C. (2017). Nutrition labelling in health and risk messaging in Asia. In Oxford Encyclopedia of Health and Risk Message Design and Processing, Ed. Roxanne Parrott. New York: Oxford University Press. DOI: 10.1093/acrefore/9780190228613.013.307


  • 2019, PhD, Communication, Nanyang Technological University
  • 2014, BA (1st Class Hons.), Communication Studies, Nanyang Technological University