Home / About / People / Faculty / Andrew Yee



Research Interests:
Social Sciences
Discipline: Communication
Pillar / Cluster: Humanities, Arts and Social Sciences


Andrew YEE is currently Faculty Early Career Award Fellow at the Singapore University of Technology and Design. His research focuses on understanding how social and technological environments shape the health and well-being of young people. Currently, he is working on a number of research projects related to media use among children and youths and how it affects their well-being, parent-child communication and dietary preferences among children, as well as technological affordances for health. One major project he is working on right now is the collection and analysis of young people’s screenomes in Singapore, and identifying how different strains of media use affect youth well-being. A second major project he is working on is in understanding what constitutes high- versus low-quality digital media use for preschoolers. He holds a PhD and a BA in Communication from Nanyang Technological University.

He has published widely in leading academic publications, such as the Journal of Health Communication, Computers in Human Behavior, Health Communication, the International Journal of Behavioral Nutrition and Physical Activity, Cyberpsychology, Behavior, and Social Networking, the International Journal of Communication, Vaccine, the International Journal of Advertising, and the Oxford Encyclopedia of Communication. His research has also been internationally recognized, receiving awards at the DC Health Communication Conference and the Asian Congress of Nutrition.

For more information, please visit: https://www.andrewzhyee.com/


  • Yee, A. Z. H. (2021). Examining the moderating effect of parenting style and parentall guidance on children’s beliefs about food: A test of the parenting style-as-context model. Journal of Health Communication. https://doi.org/10.1080/10810730.2021.1978593
  • Tandoc Jr, E. C., Yee, A. Z. H., Ong, J., Lee, J., Xu, D., Han, Z., Chew, M., Ng, J. S., Lim, C. M., Cheng, L., Cayabyab, M. (2021). Developing a perceived social media literacy scale: Evidence from Singapore. International Journal of Communication, 15, 2485-2505.
  • Gotz, M., Mendel, C., … Yee, A. Z. H. (2020). Children, COVID-19 and the media: A study on the challenges children are facing in the 2020 coronavirus crisis. TeleVizion, 33, 4-9.
  • Yee, A. Z. H., Lwin, M. O., & Ho, S. S. (2020). Promoting healthier eating via parental communication: Development and validation of the active and restrictive parental guidance questionnaire (PARQ). Health Communication. DOI: 10.1080/10410236.2020.1773696
  • Lu, J., Sheldenkar, A., Cayabyab, Y. M., Yee, A. Z. H., Smith, H. E., & Lwin, M. O. (2020). Temporal and textual analysis of social media on collective narratives during the Zika virus pandemic. BMC Public Health, 20, 804. DOI: 10.1186/s12889-020-08923-y
  • Lee, E. W. J. and Yee, A. Z. H. (2020). Toward data sense-making in digital health communication research: Why theory matters in the age of big data. Frontiers in Communication, 5, 11. DOI: 10.3389/fcomm.2020.00011
  • Lwin, M. O., Yee, A. Z. H., Lau, J., Ng, J. S., Lam, J. Y., Cayabyab, Y., & Malik, S. (2020). A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognition and behavior. International Journal of Advertising, 39(7), 990-1011. DOI: 10.1080/02650487.2020.1717856
  • Shin, W. S., Lwin, M. O., Yee, A. Z. H., & Kee, K. M. (2020). The role of socialization agents in adolescents’ responses to app-based mobile marketing. International Journal of Advertising, 39(3), 365-386. DOI: 10.1080/02650487.2019.1648138
  • Yee, A. Z. H., Lwin, M. O., & Lau, J. (2019). Parental guidance and children’s fruits and vegetables consumption: Integrating the theory of planned behaviour with interpersonal antecedents. Journal of Health Communication, 24(2), 183-194. DOI: 10.1080/10810730.2019.1593552
  • Lu, J., Luo, M., Yee, A. Z. H., Sheldenkar, A., Lau, J., & Lwin, M. O. (2019). Do superstitious beliefs affect influenza vaccine uptake through shaping health beliefs? Vaccine, 37(8), 1046-1052. DOI: 10.1016/j.vaccine.2019.01.017
  • Ho, S. S., Lwin, M. O., Yee, A. Z. H., Sng, J. R. H., & Chen, L. (2019). Parents’ responses to cyberbullying effects: How third-person perception influences support for legislation and parental mediation strategies. Computers in Human Behavior, 92, 373-380. DOI: 10.1016/j.chb.2018.11.021
  • Lwin, M. O., and Yee, A. Z. H. (2018). e-Health. In The SAGE Encyclopedia of the Internet, Ed. Barney Warf. Sage Publications: Thousand Oaks, CA. DOI: 10.4135/9781473960367.n91
  • Ho, S. S., Lwin, M. O., Yee, A. Z. H., & Lee, E. W. J. (2017). Understanding factors associated with Singaporean adolescents’ privacy protection behavior using an extended theory of planned behavior. Cyberpsychology, Behavior, & Social Networking, 20(9), 572-579. DOI: 10.1089/cyber.2017.0061
  • Yee, A. Z. H., Lwin, M. O, and Ho, S. S. (2017). The influence of parental practices on child promotive and preventive food consumption behaviors: A systematic review and meta-analysis. International Journal of Behavioral Nutrition and Physical Activity, 14, 47. DOI: 10.1186/s12966-017-0501-3
  • Ho, S. S., Lwin, M. O., Sng, J., & Yee, A. Z. H. (2017). Escaping through exergames: Presence, enjoyment, and mood experience in predicting children’s attitudes and preference to play exergames. Computers in Human Behavior, 72, 381-389. DOI: 10.1016/j.chb.2017.03.001
  • Lwin, M. O., Shin, W. S., Yee, A. Z. H., & Wardoyo, R. J. (2017). A parental health education model of children’s food consumption: Influence on children’s attitudes, intention and consumption of healthy and unhealthy foods. Journal of Health Communication, 22(5), 403-412. DOI: 10.1080/10810730.2017.1302523
  • Ho, S. S. & Yee, A. Z. H. (2017). Presumed media influence in health and risk messaging. Oxford Research Encyclopedia of Communication. DOI: 10.1093/acrefore/9780190228613.013.294
  • Lwin, M. O., Lau, J., Yee, A. Z. H., & Au, C. (2017). Nutrition labelling in health and risk messaging in Asia. Oxford Research Encyclopedia of Communication. DOI: 10.1093/acrefore/9780190228613.013.307


  • 2019, PhD, Communication, Nanyang Technological University
  • 2014, BA (1st Class Hons.), Communication Studies, Nanyang Technological University