02.302 Business Culture and Entrepreneurship in China

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Increasing importance of Chinese market has attracted more and more firms, including Singapore to invest and do business in China. Singapore has become one of the largest investors in China. This course ‘business culture and entrepreneurship in China’ is going to demonstrate theories, strategies and practical experiences about entrepreneurs and entrepreneurial firms in China in order to train students a systematic understanding of the process, strategies and tactics of entrepreneurship in China and the usage of external resources in this process.

This course should be of particular interest to those interested in commercialising a new technology via their own business in China, or working in technology strategy consulting or venture capital firms in China. Through this course, students are expected to develop their passion and capability for innovation and entrepreneurship in China.

The course uses a learning-by-doing approach that combines classroom learning (lectures and case discussions) and niche market problem oriented project development practice. This integrative pedagogical approach aims to provide an opportunity for students to learn entrepreneurship and business culture in China effectively by combining (1) absorbed existing knowledge and (2) personal venturing process experience and skills, through (3) design thinking approach in the innovation and entrepreneurship process. We aim to treat the class as a community of would-be “entrepreneurs” or “innovators”, in which students are expected to actively exchange ideas, build friendships, motivate and support each other, practice theories, start up new ventures, and gain experience of success and failure together.

The course intertwines two elements. The first element is to discuss existing knowledge and concepts of entrepreneurship, including innovation and entrepreneurship, as well as network theories. The second element is to design a start-up plan through a required course project. We match the course project progresses with discussions of corresponding challenges and tactics involved in the process, including opportunity identification, policies in China, business plan, market and marketing, and so on. To facilitate hands-on learning, we discuss real successful and failed Chinese startup stories, such as Huawei, Alibaba, Didi, Geely, Xiaomi, and so on.

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Jin Jun (ZJU Faculty)